We spoke to Jodie Archer and Matthew Jockers, authors of the upcoming The Bestseller Code (out 20th September). Jodie bought and edited books for Penguin UK before decamping for the doctoral program in English at Stanford University. After her PhD, she worked at Apple as their research lead on literature. Matthew is Susan J. Rosowski Associate Professor of English at the University of Nebraska-Lincoln where he teaches and directs the Nebraska Literary Lab. His text mining research has been profiled in The New York Times, The LA Review of Books, The Sunday Times, and more. We talked to them about how they became research partners, their research process and their favourite books.