I’d started writing online as a way to share what I was learning in the industry, and when I hit 10 years I realised that I had created hundreds of posts, and within all of it there was probably a narrative and collection of the best that would be valuable if arranged and brought together in a book. I think people read books differently to how they read online, and people wouldn’t want to navigate through hundreds of webpages – but the experience of sitting and reading would be much more enjoyable. I love books, well-made books. and the idea of creating a very limited run to mark a milestone also appealed to me.
We spoke to Ali Albazaz, CEO and founder of Inkitt, a data-driven publisher that uses an artificially intelligent algorithm to analyse online users’ reading patterns. With a background in computer science, Ali believes predictive analysis has the potential to make the publishing industry more fair and objective. We asked him about how he came to form his company with designer Linda Gavin, the value of data in book agenting and how they built up the site’s core audience and readership.