Caring and Sharing: Received descriptive wisdoms

In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.