It used to be so simple. Months before publication, in retail chain head offices up and down the land, publishers and booksellers between them would decide on the range of books that constituted the Christmas bestsellers. Some negotiating, horse trading and promotional spend later, from early October through to 24th December, the books you would see front of store tended to be a permanent fixture. Whether they were selling particularly well or not.
We canvassed the opinions of a few of our most successful self-publishing authors, Dan Gennoe, Tom Vaughan and Gerald Weaver, to compile a list of selling and marketing tips that work for self-publishing authors. Tried and tested but by no means perfect, here are 10 things to keep in mind.