Just over three years ago, whitefox was approached by one of the larger on-line freelance marketplaces (they had raised $ millions) to see if we’d be interested in helping them curate the part of their platform that related to publishing. I am assuming at the time a number of requests went out to different sectors. It didn’t happen. We said no. I’ve no idea if anyone said yes. But it got us thinking at the time about the old adage, how does the guy who drives the snow plough get to work in the morning? Or more accurately, who is curating the curators?
In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.