Q&A with Mark Watkins, Founder of The Hawaii Project

We spoke to Mark Watkins, the founder of The Hawaii Project, a new book discovery engine. Mark was previously CEO and co-founder of goby, a mobile recommendation engine for finding fun things to do, and VP of engineering at Endeca, a search platform, since acquired by Oracle. From his home in Hawaii, Mark told us about the motivation behind setting up the new platform, the difference between The Hawaii Project and other recommendation engines and what this means for self-published books.