In five years of running whitefox, here are some of the key things we’ve concluded that seem to matter most to both publishers and freelancers.
So when is a start-up no longer classified as a start-up? I remember hearing one entrepreneur pose such a question on a conference platform a few years back somewhere in London. And their answer? “I’ll finally say I don’t run a start up when I stop getting asked to speak at events such as this.”
whitefox CEO John Bond takes a newer breed of self-publishing, in the form of illustrated colour projects, into consideration:
When we think of successful indie publishing, there is a synaptic shortcut which takes us quickly to genre fiction, to crime and romance and, inevitably, to Kindle.