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Andrew Crofts is a ghostwriter and author who has published more than eighty books, a dozen of which were Sunday Times number one bestsellers. He has also guided a number of international clients successfully through the minefield of independent publishing.

We get pretty snippy about ghostwriters in publishing. They are thanked profusely in the front of celebrity memoirs, but there is still a cachet in those non-fiction chart-clogging autobiographies being actually written by the subject themselves. It is authentic. It is the real deal. When I am handing over my money and selecting my gift, those books somehow have a greater perceived value.