It used to be so simple. Months before publication, in retail chain head offices up and down the land, publishers and booksellers between them would decide on the range of books that constituted the Christmas bestsellers. Some negotiating, horse trading and promotional spend later, from early October through to 24th December, the books you would see front of store tended to be a permanent fixture. Whether they were selling particularly well or not.
We are pleased to reproduce this brilliant essay on typography’s evolving significance in a digital landscape by UX designer and typography enthusiast Matej Latin. Read on for an abridged history of typography and its changing relationship with humanity. This article was originally published on Matej’s blog A Day in the Life of a Designer. Among Matej’s other ventures is Gutenberg, a web typography starter kit that brings meaning and craftsmanship to web typography. Matej is originally from Slovenia.
In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.