Tag: Brand publishing
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Q&A with Andrew Jennings, Retail Leader and Debut Author
By Holly Miller |
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Books for Brands, Volume 3
By Jantien Abma |
The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.
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Books for Brands, Volume 2
By Jantien Abma |
SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.