Projects we have worked on
Marketing with whitefox
✓ Social media strategy
✓ Website building
✓ Paid advertising
There is so much you can do for free when it comes to book marketing. Planning ahead to build up email lists and an engaged following on social media can be the most effective ways to sell copies of your book. However if you do require input from an experienced marketeer, you will need to consider your budget to cover the cost of their time, and any paid advertising you hope to do.
Marketing strategies come in all shapes and sizes. What works for one book does not always work for others. Picking the right activities to market your book depends on what resources and platforms you already have access to, who your audience is and what your goals are.
whitefox has a range of marketing experts available to support you, whether that’s building your website, helping you develop a social media strategy, or the on-going management of your advertising accounts.
Publicity with whitefox
✓ Assigned publicist
✓ Customised publicity strategy
An effective publicity package can be a great way to get your book noticed by the right audience and build up your profile as an author. It isn’t essential to have a publicist to sell books and before committing to a publicity campaign it’s important to consider the genre of your book and be clear of your objectives.
A book publicist will work on behalf of your book to acquire reviews from influential people, push for placements in the relevant media, schedule speaking slots at events and festivals, and drive activity on your social media channels.
whitefox partners with the best in the industry and has publicity experts across a spectrum of fields, from serious political and business books, to children’s, to food & drink and much more. We will find the right person or agency to represent your book.
whitefox worked with Gerald Weaver on the PR campaign of 'The First First Gentleman', connecting him with a fantastic PR team who were able to secure coverage in the Guardian, The Big Issue and The Times.
‘whitefox marshalled all the resources at their disposal to develop a coordinated campaign for coverage for my novels, from the top of the old media pyramid to obscure niches of the digital marketplace, and they did it all with great savvy and even more personal care.’Gerald Weaver | Author
whitefox worked with The Speakmans and The Blair Partnership to self-publish 'The Key', which went on to sell 25,000 copies in six months secure a publishing contract with Orion Publishing Group.
‘I approached whitefox with a client for whom we wanted to go directly to market and create a high-production book that we could put into their readers’ hands. With the whitefox team’s professional expertise, insight, and ability to make pretty much anything happen, we produced a fantastic book, which sold in high quantities and as a result of which success we placed the client with a major publisher for a series of books. I would wholeheartedly recommend whitefox and they are at the top of my list for publishing solutions.’Rory Scarfe | Agency Director at The Blair Partnership
Tell us what your publishing needs are
Self-publishing | Digital self-publishing | Sales & Distribution | Marketing & Publicity