Sales

Metadata and Buyer ‘Discoverability’: In order for your book to sell, it needs to be discoverable. We will make it so. There are millions of books for sale on Amazon, let alone the rest of the internet, so it’s vital that your book is listed within industry data providers with the correct metadata and best positioning information. Our sales and marketing team are metadata specialists and will ensure that your book is found by the right readers and retailers, supporting your own sales outreach efforts. 

Full Sales Representation: If you choose to work with whitefox for full sales representation, we will make sure that your project is presented to the buying decision-makers across the market. We offer a detailed consultancy at the beginning of each project and lay out exactly what is available for your book, according to budget, target audience, and timeline, as well as the realities of the marketplace. We then work to deliver it, in partnership with you, updating, adjusting and re-focusing as needed throughout the process.

Our in-house team have a breadth of experience with deep specialisms in certain areas and they work collaboratively to ensure our clients have the best possible publishing experience. We adopt a similar approach with our clients and pride ourselves on ensuring that the client is the first point of call for any decisions, whether they are creative or practical.

Distribution & Warehousing

Working with National Book Network International (NBNi) as our distribution partner, we are able to offer a world-class warehousing and fulfilment option from their state-of-the-art facility in Milton Keynes. From shipping to retailers to invoicing and collecting payments, NBNi works with wholesalers and retailers across the United Kingdom, Europe, and beyond, servicing accounts from global online retailers to independent book and gift stores. Additionally, transparency around your sales data is a key aspect of our distribution offer, with monthly sales reporting and stock level management giving a clear picture of your performance. 

With whitefox, you can publish your book in whichever format suits your needs and your target market. Want to publish your book as an ebook? We make the ebook conversion and formatting process simple. You also have the option to publish your book as print-on-demand (POD), a format which is revolutionising the publishing industry. Many authors prefer print-on-demand due to its flexibility. With this option you do not have to pay storage fees and your book is printed automatically as orders come in!

Many authors choose to print a small number of their books around publication time, to coincide with a launch or an event, in order to have something tangible to present as a gift or to clients. Once word about your book starts to spread, it may be more efficient to switch to e-format and a competitive price to encourage a consistent flow of sales. Either way, the choice is yours!

We know this sounds like a lot, but don’t worry, when you work with whitefox we lay out everything for you in plain English and stay with you for every step of the publishing journey.