Examples of our book projects
The power of books
Books are fantastic calling cards to market your personal brand and build awareness for key messages and themes in a highly credible format. They grant exposure to new audiences, generating book sales and fresh business opportunities along the way.
Our clients have successfully published to:
✓ Build awareness
✓ Enhance reputation
✓ Acquire new clients
✓ Generate revenue
Accessing new audiences
whitefox worked with David Hone, Chief Climate Change Advisor at Shell, to produce 'Putting the Genie Back: Solving the Climate and Energy Dilemma'.
‘whitefox are a unique resource. They helped me to identify a new audience for the blog content I had created, managed the process to bring that content to the audience in a new digital format, and graciously helped to identify a traditional print publishing partner for the project when the opportunity presented itself.’
David Hone, Chief Climate Change Advisor to Shell
Global business opportunities
whitefox worked with former Nike VP and Founder of Inspired Companies, Lisa MacCallum to produce her book, Inspired INC.
‘Inspired INC. is more than a book – it has enabled us to create what we believe is a new roadmap for 21st-century business. Publishing in collaboration with the team at whitefox allowed us to express our perspective on the future and deliver practical answers urgently needed by leaders today. Our book has played a defining role in opening up business and media opportunities worldwide and we know it will continue to form an exciting part of our success for a long time to come.’
Lisa MacCallum, Founder of Inspired Companies
Generating revenue
whitefox worked with Global Retail Advisor and author Andrew Jennings to produce his Business Book Award-nominated book 'Almost is Not Good Enough'.
‘I set myself a goal of selling 8,500 copies internationally, to raise in excess of £80,000 for The Prince’s Trust Charity. I am thrilled to have achieved this goal.’
Andrew Jennings, author of 'Almost is Not Good Enough'
Why work with whitefox?
Royalties & rights
We will create your book and hold your hand throughout the publishing process, but you own the rights to your work. This means you will receive the bulk of earnings on your own book sales and benefit should you choose to sell the rights.
Creative control
Our team offer professional opinions at every opportunity. You will receive a completely bespoke experience and are involved in every decision made along the way. This means you are creating a book aligned to your goals, not a publisher's.
Quality assured
Our team is made up of publishing experts from HarperCollins, Faber & Faber and Penguin. We apply specialist insight and knowledge to every book project we produce to ensure the end result looks fantastic and is a work that you can be proud of.
Book packages for speakers
Digital package
This is a simple and effective option for anyone looking to quickly make their book accessible. We will oversee the creation of your book, from editorial and design through to eBook conversion, adding metadata and assigning an ISBN. Our digital package ensures your book is available in eBook format from a provider of your choice, and sets you up for Print-On-Demand (POD) should you wish. You also have the option to add audio conversion which is a highly popular format amongst audiences.
Print package
If you want to own physical copies of your book to distribute amongst networks or sell online, we can facilitate the entire printing process from our trusted suppliers across Europe. The Print package option includes the services listed in the Digital package in addition to brokering print orders for an agreed number of copies to be delivered to you or your preferred destination.
Sales & Distribution package
Our Sales & Distribution package goes one step further to ensure bookstores are made aware of your book and its key selling points. You will be assigned a Sales Director who will design a suitable outreach strategy, trade discount and represent your book to suitable retailers and wholesalers. We will manage orders and distribute copies so that you don’t need to worry about a thing.
Publicity package
Our most comprehensive package offers the complete publishing experience, assigning a book publicity specialist to oversee your pre- and post-launch campaign. An effective PR strategy is the key to securing relevant press coverage, media slots and book reviews, and ensuring your book is as successful as possible. Whilst it is more than possible to run the activity yourself, this is a fantastic option for people who would like to have the specialist book publicity treatment.
How does it work?
The publishing process can at first seem overwhelming but we aim to make it simple.
Chat: You have a free consultation with us to discuss your book project, which stage of the process you are in and how we could add value.
Write: Manuscript ready? Great! If not, we can assess your existing content and devise a strategy for how you can develop your manuscript or source you a suitable ghostwriter.
Create: Our highly experienced editorial team get to work steering and reshaping, enlisting the right experts so that you have an excellent book in content and design.
Publish: We support you through the entire publishing process, from sales and marketing to print and distribution. You can find out more about the publishing process here.
