whitefox: helping brands, thought leaders and writers create beautiful bespoke books

With just five days to go until the FutureBook Live conference, we’re getting very excited here at whitefox. Our CEO John Bond will be speaking on a panel chaired by the one and only Sam Missingham, discussing ‘The Upside-Down: What are the alternatives to publishing traditionally’.

Joining him will be Peters Fraser and Dunlop’s Caroline Michel, author, artist and creative consultant Dave Buonaguidi and journalist and author James Silver.

whitefox worked with James and Dave to publish their books. Here we introduce Dave, James and John and their unique approaches to publishing untraditionally.

Dave Buonaguidi

Dave Buonaguidi has worked in advertising for over 35 years, co-founding St. Luke’s, Karmarama and most recently Unltd-Inc. In 2014, he rediscovered his love for screen printing and is also a well-respected artist. In 2003, he created the iconic MAKE TEA NOT WAR poster for the anti-war march, which is part of the collection at the V&A and hangs in the Trento museum of modern art.

Dave self-published his debut book Blah! Blah! Blah! with whitefox. Having worked in ‘unconventional’ creative businesses, Dave chose to self-publish in order to have creative control over the production of his book. He wanted to publish a business book that included his own artwork and allowed him to say exactly what he wanted, how he wanted.

James Silver

James Silver is a writer and journalist specialising in tech, media and business. He has written over 400 articles for UK titles including, most recently, WIRED, the Observer, and the Guardian. His career began at the BBC, where he was a producer, reporter and documentary-maker for Radio 4 and Radio 5 Live. He is currently co-writing a second book on tech and ethics.

James’s first book, Upscale, was published by Tech Nation in 2018 with the support of whitefox. Upscale offers advice from entrepreneurs who have launched startups and succeeded. It contains the words and wisdom from 25 of the UK’s top tech entrepreneurs, investors and industry veterans.

John Bond

John Bond founded whitefox in 2012 with the aim of providing specialist services for producing and publishing books. whitefox is a unique model, operating on the spectrum between traditional and self-publishing. On FutureBook, John had this to say:

‘At whitefox, we think of ourselves as operating in the cracks between publishers, agents, writers and brands. We are not a gatekeeper, but a creative collaborator, a facilitator, leveraging professional publishing expertise and empowering writers with speed and agility. Writers who know so much more about publishing than they once did. Who understand that launching a new book is like launching a small business, that access to worldwide distribution has never been simpler and that going DIY is no signal of a lack of ambition.’