Last month, we profiled a series of publishing freelancers and literary scenes thriving outside the pre-established centres of London and New York. London’s publishing industry, as evidenced by Stephen Page’s call to action at Derby University last month, is becoming increasingly aware of the need for an industry less concentrated in certain locations and on a certain demographic of people.
We interviewed Helen Coyle, a ghostwriter and editor living in Buenos Aires. She has seven years’ experience of freelancing for publishers including Hodder & Stoughton, Penguin, Sceptre, Canongate and Hutchinson. She is the co-author of two New York Times number two bestsellers and has edited numerous UK bestsellers in practically every genre from literary fiction to self-help. She specialises in structural editing, and loves mentoring authors.
Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.
Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.
This month, whitefox celebrates our 4th birthday. And even though the business has developed and grown and found many hundreds of bespoke publishing solutions over that period, we thought it might be interesting to look at some of the big questions that just won’t go away for writers, publishers and content owning brands within our ever evolving, fascinating world.
Storytelling is one of the most powerful ways of brand communication. With editorial content, brands can use story to build brand loyalty and positive consumer perception.
We spoke to Fleur Clarke, Senior Digital Marketing Executive at Hodder and Stoughton about her blog, things to keep in mind when embarking on a campaign, and her advice to newcomers in publishing.
We talked to book marketer and founder of MoonAge Media, Gavin Hilzbrich about his long career in media, the advantages of being his own boss and the importance of taking one’s time to get to know books before embarking on a campaign.
Among the plethora of life coaches, juicing gurus and diet plans clogging the arteries of the bestseller lists in January, it has been fascinating to see in amongst them Rob Moore’s Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle. Outsourcing and freelancing. Now it seems to be a lifestyle choice. How can specialists help buy you time and make you more efficient? Something the publishing industry has been wrestling with for years. Gradually, it seems, the material advantages of efficiency and flexibility are being championed by more and more converts.
To usher in the festive season, whitefox are offering a range of reduced or free services for authors. Click below to check them out. If one suits you, fill in the form to apply and redeem your offer from January 2016.