We spoke to Fleur Clarke, Senior Digital Marketing Executive at Hodder and Stoughton about her blog, things to keep in mind when embarking on a campaign, and her advice to newcomers in publishing.
Former whitefox intern Reece Wymer speaks from firsthand experience on entering publishing without a degree, in light of PRH’s recent shift to a more open-minded approach to recruitment.
Andri Nel runs a digital publishing company called Digi-Taal and is completing her MA in Digital Publishing. Before coming to the UK she completed her undergraduate and honours degrees in Publishing at the University of Pretoria in South Africa and worked on numerous digital publishing projects with both authors and publishers. She is driven by a passion for publishing and the process behind creating books.
Alejandra Rodriguez Creixell was an intern at whitefox and a Publishing MA student at UCL. She is currently designing a booklet for Waterstones Gower Street and searching for a job in publishing or marketing. Here she shares some key findings from her MA research on publishers’ websites and their effectiveness.
Last week The Bookseller reported that big Publishers in the US are giving away $250m in free e-books as part of the Obama scheme. While this is a great initiative that will make children with low-income families (but who can afford e-readers) have easier access to discovering reading, this alone will not be not enough. Yes, it is tempting to throw money (or free books) at the problem, but doing so only creates a temporary fix. If we truly want to get to the root of the problem, we have to dig deeper.
Richard Nash is a strategist and serial entrepreneur in culture and media. He advises numerous start-ups in digital media and consults with corporations on using narrative to grow their business.