We spoke to Fleur Clarke, Senior Digital Marketing Executive at Hodder and Stoughton about her blog, things to keep in mind when embarking on a campaign, and her advice to newcomers in publishing.
We spoke to Hattie Adam-Smith, Senior Marketing Manager at Michael Joseph and one of 2016’s Unsung Heroes of Publishing, about how she got her start in publishing, a typical day at her office and her favourite reads.
We spoke to Sophia Blackwell, Head of Marketing at The Bookseller, about her experience of the publishing world thus far, the discipline required in working creatively and her advice for self-publisher
We canvassed the opinions of a few of our most successful self-publishing authors, Dan Gennoe, Tom Vaughan and Gerald Weaver, to compile a list of selling and marketing tips that work for self-publishing authors. Tried and tested but by no means perfect, here are 10 things to keep in mind.
Among the plethora of life coaches, juicing gurus and diet plans clogging the arteries of the bestseller lists in January, it has been fascinating to see in amongst them Rob Moore’s Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle. Outsourcing and freelancing. Now it seems to be a lifestyle choice. How can specialists help buy you time and make you more efficient? Something the publishing industry has been wrestling with for years. Gradually, it seems, the material advantages of efficiency and flexibility are being championed by more and more converts.
I always like scouring the top 100 best-selling titles on amazon.co.uk on the first day of the New Year. All life is there. It’s the publishing equivalent of seeing the leaves fall from the trees as the seasons change. There are still some celebrity memoirs and humour books hanging around after their Christmas gifting peak. And the colouring books of course. But they have now been joined by a host of self-help, diet and detox titles, jostling for prominence after the excesses of the holidays.
This year, whitefox will celebrate four years of trying to create a new business model within the world of publishing. Many of the conversations we were having back in late 2011 and early 2012 which must have seemed somewhat outlandish or unnecessary to some people are now taken for granted. No one now blinks at the talk of more outsourcing, the need to bring down fixed-costs, the drive for greater trust, transparency and quality, vetted services within self-publishing. It is accepted that freelance professionals will play an increasingly important role operating in the space between writers and readers.
In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.