We asked Georgia Odd, Editorial and Marketing Assistant at Unbound, to provide us with some tips regarding crowdfunding for a book’s publication. Georgia studied Ancient History at Warwick University and has an MA in Publishing from UCL. She’s been working at Unbound for the past two and a half years, where she helps build crowdfunding campaigns. She’s a fan of a bad pun.
Will technology ever become ‘learned’ enough to replace human intelligence in the publishing industry?
The English language is incredibly complex. Throughout the ages it has been enriched and challenged by thousands of writers, thinkers and speakers, and as a result it boasts one of the largest vocabularies in the world. But its advanced morphology and syntax create significant obstacles when it comes to artificially replicating the linguistic abilities of the human mind.
We asked longtime whitefox freelancer Jill Sawyer for some practical typesetting tips. Read on for advice from an industry veteran with a sturdy knowledge of the editorial and design aspects of publishing – a reliable resource for anyone who wants to begin a freelance typesetting career.
So when is a start-up no longer classified as a start-up? I remember hearing one entrepreneur pose such a question on a conference platform a few years back somewhere in London. And their answer? “I’ll finally say I don’t run a start up when I stop getting asked to speak at events such as this.”
Interesting to read last week about the positive financial results posted by Clays within the St Ives Group, and the increasing importance of self-publishing as more and more writers are interested in […]
Last month, we profiled a series of publishing freelancers and literary scenes thriving outside the pre-established centres of London and New York. London’s publishing industry, as evidenced by Stephen Page’s call to action at Derby University last month, is becoming increasingly aware of the need for an industry less concentrated in certain locations and on a certain demographic of people.
It is a truth universally acknowledged that all manuscripts, however accomplished the writer may be, benefit from a professional edit. But editing itself is not one single template solution to a problem. whitefox recently reached out to the wonderful NY Book Editors and we shared our respective experiences of what we think really matters to writers. It is about trying to match writers and editors. It is about finding editors who really care about their craft and their reputation. It is about knowing when writers are ready for the right sort of intervention. Good editing isn’t something you just pick up from doing a course. In the end, you have to get stuck in, gain experience and learn the nuances you go along. And know that what you do really matters to the new books you are helping into the world.
The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.
SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.