We talked to book marketer and founder of MoonAge Media, Gavin Hilzbrich about his long career in media, the advantages of being his own boss and the importance of taking one’s time to get to know books before embarking on a campaign.
Former whitefox intern Reece Wymer speaks from firsthand experience on entering publishing without a degree, in light of PRH’s recent shift to a more open-minded approach to recruitment.
We interviewed Wendy Toole, an editor who is an Advanced Professional Member and past Chair of the Society for Editors and Proofreaders. Wendy works mainly on academic and professional books and journal papers, specialising in history, English literature, art and architecture. We talked to her about what qualities she feels are important in an editor and her favourite thing about freelancing.
Among the plethora of life coaches, juicing gurus and diet plans clogging the arteries of the bestseller lists in January, it has been fascinating to see in amongst them Rob Moore’s Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle. Outsourcing and freelancing. Now it seems to be a lifestyle choice. How can specialists help buy you time and make you more efficient? Something the publishing industry has been wrestling with for years. Gradually, it seems, the material advantages of efficiency and flexibility are being championed by more and more converts.
This year, whitefox will celebrate four years of trying to create a new business model within the world of publishing. Many of the conversations we were having back in late 2011 and early 2012 which must have seemed somewhat outlandish or unnecessary to some people are now taken for granted. No one now blinks at the talk of more outsourcing, the need to bring down fixed-costs, the drive for greater trust, transparency and quality, vetted services within self-publishing. It is accepted that freelance professionals will play an increasingly important role operating in the space between writers and readers.
We asked author Jeanne-Marie Gescher about her new book All Under Heaven, her long career as a legal advisor to China’s British ambassadors and her vast knowledge on China’s economy and infrastructure.
We spoke to production specialist David Brimble about his vast experience working in production in-house and freelance, his work on BBC’s Wildlife Photographer of the Year books and his love of visiting printers who are passionate about what they do.
Andri Nel runs a digital publishing company called Digi-Taal and is completing her MA in Digital Publishing. Before coming to the UK she completed her undergraduate and honours degrees in Publishing at the University of Pretoria in South Africa and worked on numerous digital publishing projects with both authors and publishers. She is driven by a passion for publishing and the process behind creating books.