Alejandra Rodriguez Creixell was an intern at whitefox and a Publishing MA student at UCL. She is currently designing a booklet for Waterstones Gower Street and searching for a job in publishing or marketing. Here she shares some key findings from her MA research on publishers’ websites and their effectiveness.
You would had to have been on a long vacation from planet publishing not to be aware of the high profile success stories in and around indie publishing from the last few years. Hugh Howey. Joanna Penn. Amanda Hocking. No matter which routes to market they have ended up taking, these are the often-quoted big beasts, the patron saints of DIY.
Yesterday it was reported that Amazon was in the midst of R&D for one of its most radical projects to date. Seemingly expanding the footprint of the brand as far as it will go, the blueprints for the project were unearthed by GeekWire and would make the launch of Kindle, Prime and maybe even Amazon delivery drones pale in comparison. So what is this new top secret project?
We asked Yen Ooi, co-founder of CreateThinkDo and marketing mentor, for insight into the rewards of freelancing. Here she writes about channeling one’s passions and expertise into a bespoke offering that
encompasses what she has learned from the freelance world.
Kindle and Waterstones have consciously uncoupled. Yesterday it was announced that Britain’s largest bricks and mortar book retailer is to end its era of stocking and selling e-readers. Cue a book commentariat awash with cries that this proves we are entering the swan song of the dedicated e-reader.
We asked Emma Barnes, Founder & CEO of Bibliocloud and MD of Snowbooks, some questions on Bibliocloud, programming and entrepreneurship in publishing.
Rufus is Editor, New Writing at Curtis Brown Creative. A former travel, food and lifestyle journalist, Rufus’s work has been published in The Times, The Guardian, The Observer, The Financial Times, Condé Nast Traveller and The Sunday Times Travel Magazine, among others.
When you stop working for a large corporate and start rubbing shoulders with entrepreneurs and VCs, and talk about launching your own venture, part of you thinks how institutionalised your business brain must appear, how risk averse your attitude compared to the serial gamblers, because you have to be something of a driven maverick to make and lose millions. But you forget at your peril that in any sector, some experience and knowledge of what might stand a chance of working is at least useful. Which is why we cheered when Dan Kieran from Unbound said last year in an interview “ Publishing is really hard…there isn’t a technical thing we’ve all forgotten.”