We spoke to Gemma Seltzer, a London-based writer working live, online and in print. Gemma is the founder of the brilliant morning and online writing class Write and Shine. She opened our minds to the peaceful and sometimes surreal world that exists before the working day starts – a perfect time for unfettered creativity.
We spoke to Mark Watkins, the founder of The Hawaii Project, a new book discovery engine. Mark was previously CEO and co-founder of goby, a mobile recommendation engine for finding fun things to do, and VP of engineering at Endeca, a search platform, since acquired by Oracle. From his home in Hawaii, Mark told us about the motivation behind setting up the new platform, the difference between The Hawaii Project and other recommendation engines and what this means for self-published books.
We interviewed one half of the team behind book-themed apparel company and new app Litsy, Todd Lawton (right). We spoke to him about new manifestations of literary appreciation, how readers are choosing to enter conversations about books, and what to keep as a priority when starting a business.
We spoke to Guy Vincent, founder of crowd-publishing startup Publishizer. Publishizer allows authors to gather pre-orders for their books in order to be matched with the publisher or publishing service providers that are best for them. Guy elaborated on the challenging initial period of setting up his business, the future of publishing and why we should be looking to data for our answers.
We spoke to Damian Horner, Brand Development Manager at Hachette, about his ‘beyond the book’ projects, transitioning from advertising to publishing and why Hachette’s new app New Star Soccer G-story is worth checking out.
Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.
Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.
In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.
Andri Nel runs a digital publishing company called Digi-Taal and is completing her MA in Digital Publishing. Before coming to the UK she completed her undergraduate and honours degrees in Publishing at the University of Pretoria in South Africa and worked on numerous digital publishing projects with both authors and publishers. She is driven by a passion for publishing and the process behind creating books.
We spoke to publishing expert Jane Friedman about her vast experience with digital media strategy, her work with writers and The Hot Sheet, her new publishing newsletter for authors.