This month, whitefox celebrates our 4th birthday. And even though the business has developed and grown and found many hundreds of bespoke publishing solutions over that period, we thought it might be interesting to look at some of the big questions that just won’t go away for writers, publishers and content owning brands within our ever evolving, fascinating world.
Martin Toseland has worked at a senior editorial level at Penguin Press and HarperCollins until October 2006, when he decided to concentrate on his own writing. Since then he’s written or ghosted over twenty books – fiction and non-fiction – on a comically broad range of subjects including misheard song lyrics, a CFO’s view of good business practice, the Grand Harbour in Malta, a novel set in the Amazon rainforest, and, recently, a book written entirely in emoji. He’s currently working on a television biography, a book about drinking, a travel book and a thriller. He also provides editorial consultancy for fiction and non-fiction titles and represents a select list of authors.
whitefox CEO John Bond takes a newer breed of self-publishing, in the form of illustrated colour projects, into consideration:
When we think of successful indie publishing, there is a synaptic shortcut which takes us quickly to genre fiction, to crime and romance and, inevitably, to Kindle.