We interviewed Helen Coyle, a ghostwriter and editor living in Buenos Aires. She has seven years’ experience of freelancing for publishers including Hodder & Stoughton, Penguin, Sceptre, Canongate and Hutchinson. She is the co-author of two New York Times number two bestsellers and has edited numerous UK bestsellers in practically every genre from literary fiction to self-help. She specialises in structural editing, and loves mentoring authors.
Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.
Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.
We spoke to Becky Crook, a writer and literary translator of Norwegian and German novels into English. She has a degree in Linguistics from Seattle Pacific University. In 2010 she founded SAND, a biannual English literary journal in Berlin, now in its 6th year. After moving to the Netherlands in 2012, she began working primarily as a literary translator, editor and creative project manager. Her family moved again in 2014 to the pacific northwest in the U.S., where she has continued translations while writing her first novel. She lives on Bainbridge Island with her husband and young daughter.
We had the privilege of interviewing former broadcast journalist and author Rana Nejem. We spoke to her about her quest to promote understanding between Western cultures and the Middle East, her consultancy, Yarnu; and her book When in the Arab World, out today, May 20.
Sophie Davies has worked in writing and editing roles at Thomson Reuters and the British Museum, among others. In 2013, she went freelance upon moving abroad, settling first in Buenos Aires, then in Rio de Janeiro. She has provided freelance editorial services including editing and copywriting to a number of clients, and has also written for a diverse selection of media from South America, including The Economist, the Thomson Reuters Foundation, S&P Global Market Intelligence and The Art Newspaper. She also edits an independent arts and culture magazine called The Kurios.
The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.
As part of our May focus on the delocalisation of publishing, we spoke to Cathryn Primrose-Mathisen, a freelance copy-editor from Bristol specialising in science, technology, business and medicine. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP) and is based in the Norwegian village of Terråk in Bindal, Nordland.
SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.
We spoke to Mark Ecob, Creative Director of MECOB, a design studio for book publishing based outside of London. We learned about the company’s core principles, Mark’s design process and a fascinating collaboration with the late Iain Banks.