Just over three years ago, whitefox was approached by one of the larger on-line freelance marketplaces (they had raised $ millions) to see if we’d be interested in helping them curate the part of their platform that related to publishing. I am assuming at the time a number of requests went out to different sectors. It didn’t happen. We said no. I’ve no idea if anyone said yes. But it got us thinking at the time about the old adage, how does the guy who drives the snow plough get to work in the morning? Or more accurately, who is curating the curators?
We spoke to Natasa Lekic, founder of NY Book Editors, a highly curated and experienced editorial collective, about elevating the quality of self-published writing, the New York publishing community, and the importance of choosy editors.
We spoke to book marketer extraordinaire and publisher of Pursuit Books, James Spackman, about cycling books, the similarities between cricketing and cycling readers, and his blog, The Blackpool Tower.
We spoke to Jane Davis, the author of seven novels. Her debut novel, Half-truths and White Lies, won the Daily Mail First Novel Award and she was hailed by The Bookseller as ‘One to Watch.’
We canvassed the opinions of a few of our most successful self-publishing authors, Dan Gennoe, Tom Vaughan and Gerald Weaver, to compile a list of selling and marketing tips that work for self-publishing authors. Tried and tested but by no means perfect, here are 10 things to keep in mind.
We talked to book marketer and founder of MoonAge Media, Gavin Hilzbrich about his long career in media, the advantages of being his own boss and the importance of taking one’s time to get to know books before embarking on a campaign.
Former whitefox intern Reece Wymer speaks from firsthand experience on entering publishing without a degree, in light of PRH’s recent shift to a more open-minded approach to recruitment.
We interviewed Wendy Toole, an editor who is an Advanced Professional Member and past Chair of the Society for Editors and Proofreaders. Wendy works mainly on academic and professional books and journal papers, specialising in history, English literature, art and architecture. We talked to her about what qualities she feels are important in an editor and her favourite thing about freelancing.