Sam Hancock is the Senior Product Manager at Audible, based in New York. He is an entrepreneurial PM with a passion for creating and enhancing delightful consumer products. Prior to […]
Over the course of his 45-year career in retail, Andrew has led some of the world’s most respected high-end, specialty and department stores. Having recently launched the next chapter of his international career […]
Louise Moore is Managing Director and Publisher of Michael Joseph, an imprint of Penguin Random House UK, that publishes highly commercial fiction and non-fiction. In addition to working with Marian […]
I’d started writing online as a way to share what I was learning in the industry, and when I hit 10 years I realised that I had created hundreds of posts, and within all of it there was probably a narrative and collection of the best that would be valuable if arranged and brought together in a book. I think people read books differently to how they read online, and people wouldn’t want to navigate through hundreds of webpages – but the experience of sitting and reading would be much more enjoyable. I love books, well-made books. and the idea of creating a very limited run to mark a milestone also appealed to me.
Unsung Heroes 2017 It’s that time of year again: time to spread goodwill and show some appreciation for your favourite colleagues, freelancers and employees. After last year’s inaugural vote, we […]
We spoke to Damian Horner, Brand Development Manager at Hachette, about his ‘beyond the book’ projects, transitioning from advertising to publishing and why Hachette’s new app New Star Soccer G-story is worth checking out.
Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.
Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.
The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.